What is Amazon Seller Central? Complete 2025 Guide to Start and Grow Your Online Business
Updated on: 08/10/25 | Reading Time: 6 mins | Author : Alankrita Bajpai @Rekonsile
TL;DR
Amazon Seller Central is the central hub for managing your e-commerce business on Amazon.in. It helps you track orders, sales, inventory, customer feedback, and profits, while offering advanced tools like Buy Box optimisation, A+ Content, and advertising features.
To succeed:
Understand platform fees, returns, and refund mechanisms (including SAFE-T claims).
Track real profits, not just revenue, and monitor account health.
Avoid common mistakes like ignoring hidden fees, missing deadlines, or poorly optimised listings.
Stay compliant with GST, PAN, and tax regulations.
Tools like Rekonsile act as a hero solution by consolidating transaction data, tracking reimbursements, managing claims, and highlighting profitability gaps. Combined with Seller Central, Rekonsile enables sellers to streamline operations, protect margins, and scale confidently.
Quick Reference – What We’ll Cover
What Amazon Seller Central is and how it works
Benefits of selling on Amazon India and global insights
Step-by-step guide to start your Amazon business
Dashboard features, tracking sales, and profits
Advanced tools: Buy Box, Advertising, and A+ Content
Common mistakes and pitfalls for sellers
Tax, GST, and compliance essentials
Amazon seller statistics globally and in India
How Rekonsile can simplify and optimise your Amazon business
1. What is Amazon?
Amazon is one of the world’s largest e-commerce marketplaces, connecting millions of buyers and sellers. In India, Amazon.in allows small businesses, entrepreneurs, and established brands to sell products online efficiently.
Managing sales, orders, and performance on Amazon requires familiarity with Seller Central, the central hub for all seller operations.
Global Perspective: Amazon has approximately 9.7 million registered sellers globally, with around 1.9 million active sellers, reflecting a competitive marketplace with enormous reach
2. Why Sell on Amazon? Benefits & Opportunities
Selling on Amazon India offers multiple advantages:
Massive Customer Reach: Delivery across 100% of serviceable pincodes via FBA and Easy Ship.
Fulfillment Support: Storage, shipping, and returns handled by Amazon.
Credibility: Customers trust Amazon-listed products, boosting purchase confidence.
Analytics & Insights: Track revenue, conversions, and performance trends to optimise your business.
Indian Seller Insights:
Active sellers: Over 218,000
Top states: Uttar Pradesh leads in seller count
Fulfillment infrastructure: Amazon has a 559,000 sq ft facility in West Bengal
Pro Tip: Sellers tracking real profits after fees consistently outperform those focusing solely on revenue. For a detailed breakdown, see our Amazon India Fee Revision September 2025 guide.
3. Step-by-Step Guide to Start Your Amazon Business
Step 1: Register Your Seller Account
Go to sell.amazon.in or sellercentral.amazon.in.
Click “Start Selling” → “Create New Account”.
Step 2: Enter Business & Tax Details
Provide legal business name, GSTIN, PAN, and bank account information. To do this, you can refer to the GST Registration for Amazon & Flipkart Sellers.
Learn more about New Tax GST 2.0.
Step 3: Add Products
Use the Amazon Catalogue or select “I am adding a product not sold on Amazon.”
Add product details, including pricing, quality, and stock levels.
Step 4: Launch Your Business
Upload digital signature → click “Launch Your Business”.
4. Amazon Seller Central: Dashboard, Features, and Functions
Seller Central acts as the command centre for your business. Key features include:
Orders: Track the status of incoming and shipped orders in real-time.
Today’s Sales & Reports: Analyse revenue and product performance trends.
Buyer Messages: Respond promptly to maintain high satisfaction.
Buy Box Wins: Monitor products featured as the “best deal.”
Account Health & Customer Feedback: Maintain metrics to avoid account suspension.
Advanced Dashboard Widgets: Catalogue, Inventory, Pricing, Advertising, Growth, Performance, Services, B2B.
A+ Content Manager: Boost product descriptions and brand storytelling.
Service Provider Network (SPN): Connect with third-party service providers.
Global Stats Context: Over 60,000 sellers globally have surpassed $1 million in sales, highlighting Seller Central’s competitive but profitable opportunities.
5. Tracking Sales, Profits, and Customer Feedback
Raw dashboard data is only part of the story. Tracking real profits requires accounting for:
Referral, closing, and shipping fees
Returns and Safe-T claims. Read Rekonsile's latest blog on Safe-T Claims
Daily sales logs and inventory tracking
Profitability Stats: About 50% of Amazon sellers in 2025 generated $10,000–$250,000 monthly, showing the importance of fee tracking and proactive account management.
6. Advanced Features: Buy Box, Advertising, and A+ Content
Buy Box: Optimise pricing, shipping speed, and ratings.
Advertising: Sponsored Products, Deals, Coupons.
A+ Content: Enhance product descriptions and reduce returns.
Third-party tools can help track multi-marketplace profits and automate alerts.
7. Common Mistakes to Avoid for Sellers
Ignoring account health metrics
Overlooking hidden fees
Poor product titles or images
Skipping Safe-T claims or dispute management (Safe-T Claims Guide)
8. Tax, GST, and Compliance for Amazon Sellers
GST registration and PAN verification are mandatory.
File accurate tax returns and invoices.
Understand interstate vs. intrastate GST (New Tax GST 2.0).
9. Amazon Seller Statistics: Global and India Insights
Global Seller Landscape:
Registered sellers: ~9.7 million
Active sellers: ~1.9 million
Top countries: USA (1.1M), UK (330K), Germany (320K), India (205,884)
Amazon India Seller Insights:
Active sellers: Over 218,000
Top states: Uttar Pradesh leads
Fulfillment centers: Amazon invested in a 559,000 sq ft warehouse in West Bengal
Profitability: 50% of sellers generate $10,000+ monthly
10. Optimising Your Amazon Business Operations
Managing Amazon Seller Central can be complex, especially as your business grows. Tools like Rekonsile simplify operations, optimise listings, and improve profitability. Here’s how it helps sellers stay on top:
Track sales, fees, and reimbursements across multiple marketplaces.
Monitor profitability by product or SKU, including returns and refunds.
Manage claims, disputes, and reimbursements efficiently.
Generate insights to improve performance, strategy, and decision-making.
By consolidating all critical seller data and automating tedious tracking, Rekonsile empowers sellers to focus on growth rather than operational headaches. It acts as the hero solution, turning complex workflows into structured, manageable processes that improve efficiency and profitability.
Bottomline: Why Mastering Seller Central Matters
Amazon Seller Central is more than a dashboard—it’s the backbone of your e-commerce operations. Understanding how to navigate its features, track real profits, optimise listings, handle taxes, and manage disputes is essential for long-term success.
Integrating tools like Rekonsile ensures you can streamline your processes, reduce errors, and gain actionable insights. By combining Amazon’s platform capabilities with Rekonsile’s analytics and automation, sellers can protect margins, reclaim lost revenue, and scale their business confidently in India’s competitive e-commerce landscape.
