Proven Tactics to Increase Your Amazon India Sales in 2025
E-commerce in India isn’t slowing down — and neither is Amazon. Whether you're testing the waters or already seeing steady orders, 2025 brings new tactics to refine your Amazon game and increase your Amazon sales.
From SEO in Hindi to nudging micro-influencers for user-generated content (UGC), the opportunities are plenty — if you know where to look.
Let’s break down what’s working this year and how you can use it without feeling overwhelmed.
TL;DR: What Works in 2025
Register for Brand Registry to unlock A+ and Stores
Mix Hindi + English SEO to tap Tier-2 traffic
Use Sponsored Ads, Bundles, and Pricing Psychology
GST-compliant invoices help win the Buy Box
UGC from local creators outperforms polished shoots
Subscribe & Save = Passive revenue
Amazon Business is gold for bulk buyers
Promote using Instagram, WhatsApp & Cashback Offers
1. Start With Amazon Brand Registry (If You Haven’t Already)
If you sell your own branded products, Amazon Brand Registry India is your ticket to everything good — A+ Content, Storefronts, brand analytics, and control over your listings.
For Indian sellers, you’ll need a trademark filed with IP India—no IP Accelerator required. Once in, build your Amazon Storefront. Keep it clean. And link it wherever your buyers live — bio, WhatsApp broadcast, even your product packaging.
This unlocks more visibility in search and helps you increase Amazon sales without heavy ad spends.
2. Price Like a Human, Not a Spreadsheet
Amazon’s algorithm may be robotic, but your customers aren’t.
₹959 feels more affordable than ₹1,000. ₹489 looks more thoughtful than ₹490. Small cues like this consistently improve Amazon's conversion rate.
Pair this with smart repricing:
Use Amazon’s automated repricing tool
Set a floor price to protect your margin
Track your landed cost to avoid over-discounting
If you’ve synced Rekonsile with your reports, it’ll flag when margins shrink due to stacking discounts, refund leakages, or hidden promo costs — helping you track profit, not just gross sales.
3. Influencer UGC > Fancy Studio Shoots
Want more trust and clicks? Focus on UGC for Amazon listings.
A real mom reviewing your baby product. Someone is unboxing your snack brand in their kitchen. That’s the content shoppers believe. Glossy ads don’t convert like real videos do.
UGC builds trust in skincare, food, and home categories — and micro-creators in India are winning big.
Try platforms like MyHaulStore, TagMango, or just DM loyal buyers. Then upload this user-generated content to your listing’s “Videos” tab. Amazon ranks listings higher that show authentic buyer engagement.
Tip: Use the “Request a Review” button 48 hours after delivery. That delay increases the chances of getting rated.
4. Bilingual SEO: Don’t Just Write for English
Shoppers are typing in “best shampoo for dry hair” and also “ड्राई हेयर का बेस्ट शैम्पू.” That’s why bilingual Amazon SEO India is essential now.
What to do:
Use keyword tools filtered for Amazon India
Blend search terms like “top face cream” + “बेस्ट फेस क्रीम”
Add Hindi long-tails in backend keywords (not in bullets)
This Amazon listing optimisation tactic lets you tap into Tier-2 and Tier-3 city shoppers, increasing traffic from search and helping you rank above competitors.
5. GST Isn’t Just Compliance — It’s a Sales Lever
A lot of sellers treat GST as just paperwork. But smart sellers use it to win the Buy Box on Amazon.
Here’s how:
Upload GST invoice templates
Enable the “GST Eligible” filter for your ASINs
Win B2B buyers using Amazon Business
Amazon Business prioritises GST-compliant listings in its filters. And if you’re reconciling this data using Rekonsile’s dashboards, you won’t need to scramble through Excel sheets come tax season.
6. Bundle Slow Movers with Fast Sellers
No one wants dead stock. But there’s a better way to clear it.
Create Virtual Bundles that pair best-sellers with underperformers:
Face wash + lip balm = “Summer Skin Combo”
Fast charger + old cable = “WFH Essentials Kit”
You don’t need a new SKU. No FNSKU needed. Amazon handles it. And you just move stock quietly while increasing order value.
7. Subscribe & Save = Predictable, Recurring Revenue
This is one of the easiest ways to increase Amazon sales over time, especially if you’re in pet food, baby care, or grocery.
Enable Subscribe & Save:
Customers commit to auto-repeated orders
Amazon sees your product as “high repeat intent”
Rankings improve organically
Pair this with bundling and good ratings to improve both revenue and visibility.
8. Run the Right Sponsored Ads
Still one of the lowest CPC ad platforms in India, Amazon Sponsored Ads are a must.
Use a mix:
Sponsored Products: For your top-converting keywords
Sponsored Brands: To promote your full catalogue
Sponsored Display: Retarget browsers who didn’t buy
Test rainfall bidding: High bids on close match, lower on broad match. And blend English + Hindi keywords in your campaigns for full reach.
This kind of Amazon advertising strategy works best when combined with keyword-rich listings.
9. Track Cash, Not Just Sales
Revenue ≠ profit.
Amazon charges:
Marketplace commission
Ads
Return shipping
Cancellation fees
Without reconciliation, you may be growing revenue but leaking cash. Use Rekonsile to match payouts, refunds, and promotions — week by week. This helps you focus on net margins, not vanity sales.
Bonus: The Amazon’s Choice Badge
You can’t apply for it — but you can earn it:
Maintain a <5% return rate
Price competitively
Stay in stock (FBA or Easy Ship)
Keep ratings above 4.2
Once you earn the badge, CTR improves dramatically. And so does your conversion rate.
This one tag alone can increase Amazon sales faster than most paid tools.
3-Month Action Plan to Scale Smart
Month 1: Set the Groundwork
Brand Registry + GST visibility
Keyword research (English + Hindi)
Optimise product titles, bullets, and images
Build your Amazon Storefront
Automate review requests
Month 2: Drive Discovery
Sponsored Ads (SP + SB + SD)
Roll out Virtual Bundles
Launch UGC campaigns with influencers
Start off-Amazon campaigns (Instagram, WhatsApp)
Month 3: Scale With Control
Use Brand Analytics + Amazon Attribution
Launch new ASINs based on what’s working
Enable Subscribe & Save
Add B2B listings via Amazon Business
The Wrap-Up
Scaling on Amazon doesn’t mean running faster. It means scaling smarter.
Use clear listings, regional SEO, price psychology, and a strong backend setup. Stay GST-compliant, track every rupee with reconciliation, and invest in Amazon SEO and UGC that converts.
Keep testing, keep optimising. If your data is clean with tools like Rekonsile, your attention stays where it should: on growth.th Spring transitions
